Daly Associates was founded in August 2003 by Joan
Daly to provide publishing houses with a unique and
cost effective model to significantly increase profits
from advertising sales, and the power to consistently
produce professional, flawlessly executed events.
During her career as a top sales and corporate relations
executive, Joan repeatedly faced the same financial
challenges year-after-year. She found it increasingly
difficult to hire top sales professionals and maintain
their high salaries during the valleys of the advertising
cycles without seriously draining profits. She also
regularly struggled with budget constraints, severely
limiting her ability to adequately staff for production
for important local and national promotional events.
She envisioned the great potential for service that
would considerably broaden the range of capabilities
for publishers to increase revenue, while maintaining
the bottom line.
Joan established Daly Associates to provide the scope
of services she envisioned during her corporate career.
She turned that vision into a viable business based
on the assumption that there were many others in her
position that would value a plausible “pay-for-play”
model for advertising sales, where the publishing house
would pay only for performance. She also knew the practical
efficiency and economy of outsourcing the production
of events to an experienced, professional team working
on the company’s behalf would be perceived as
a strategic advantage.
Daly Associates unites some of the most experienced
independent sales and event management professionals
in the country together under one convenient contract.
Acting as members of the publishers’ in-house
teams, they provide extensive, seamless coverage for
everything from selling advertising space to selecting
appropriate venues and booking speakers for key events.
In it’s short existence, Daly Associates has
established itself as an important asset to the publishing
community, and continues to grow exponentially.
Headquartered in Vienna, Va., Daly Associates, LLC
serves clients in the technology, healthcare, government,
education and consumer markets throughout the United